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A 21st century retailer-branded communications platform engaging grocery shoppers

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The network’s 32 inch high-definition screens mounted just above the product displays in every checkout lane, create a dramatic “video wall” across the front end of the supermarket that can be seen by shoppers throughout the store.

Retailer content drives the programming mix, including quick meal ideas and cooking tips, “What’s on Sale” spots, store services and community support. Additional news and weather content is provided by Impax, and all content is retailer-branded.

Content represents half of the program loop, with local and national advertising, and advertiser branded content, representing the other half. In recent testing, half of consumers felt that the screens improved their opinion of the retailer.

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Why do I need your screens?

The video wall will enhance the shopper experience by modernizing the look of your front end, driving impulse purchases before checkout, and entertaining your customers in the checkout line.

ENGAGING CUSTOMERS

You produce content for your website that most customers don’t see, from circulars to recipe videos…air it where they are in a position to see it and act on it

WAITING IN LINES

Waiting is the main reason customers get frustrated when they’re shopping…the screens cut perceived wait time.

CUSTOMER PAIN POINTS


“EXTREMELY” OR “SOMEWHAT” FRUSTRATED WITH

Long checkout lines

69.1%

Pricing too high

66.3%

Out of stocks

65.1%

Don’t have what I want

61.1%

Can’t find what I want

58.8%

Quality

58.2%

No parking

51.4%

Store workers not helpful

49.2%

Inconvenient hours

39.4%

Store not attractive

30.3%

What are my benefits?

CUSTOMER SATISFACTION

Watching relevant, entertaining video content at checkout lines shortens their perceived wait time. HALF of customers say the screens improve their opinion of the retailer!

ADVERTISING REVENUE

Retailers receive a percentage of the advertising revenue Impax generates.

Feedback

WHAT ARE THE CUSTOMERS SAYING

  • HOW TO BRAND IT


    PREFERRED NAME TO DESCRIBE THE CHECKOUT LANE VIDEO SCREENS

    Your grocery store’s name followed by “TV”…for example: “Kroger TV”

    27%

    Checkout TV

    22%

    Grocery TV

    11%

    Your grocery store’s name followed by “Entertainment Network”… for ex. “Kroger Entertainment Network”

    11%

    Checkout Entertainment Network

    9%

    Consumer Entertainment Network

    8%

    Checkout video

    8%

    Queue TV

    5%
  • IF A GROCERY STORE INSTALLED THE VIDEO SCREENS IN THE CHECKOUT LANES, WOULD YOU BE MORE LIKELY TO SHOP THERE?

    Not sure

    33%

    Probably

    25%

    Probably not

    20%

    Definitely

    15%

    Definitely not

    7%

TESTIMONIALS

“We take pride in tailoring our product offerings and merchandising to the culture of the community where our store is located…Impax gives us the flexibility to customize the content on the network to local tastes.” -- Jenny Jorge, GM of Compare Foods in Freeport, New York

“The ‘Key Foods Information Network’ that Impax Media created for us provides a turnkey solution to a digital video network at the front end of the store…the high definition ‘video wall’ that faces shoppers as they move through the store and enter the checkout lanes looks fantastic, and customers love seeing what’s on sale and great recipe ideas.” -- Alex Guzman, owner of Key Foods in Valley Stream, New York

"We initially installed the Impax Media Digital Entertainment Gates in four of our stores 3 months ago. The results have been really positive. Consumers find the content both relevant and engaging. In fact, we've recently given Impax the go ahead to install the Digital Entertainment Gates in all of our Metro locations in Greater Montreal.” -- Benoit Gagnon, Director of Operations Groupe Messier

"I was sold on the idea right away. I find the system to be innovative, practical, and esthetically pleasing.” - -Mario Paquette, owner, Pasquier Grocery (largest independent grocer in Quebec)
What the press says...

How can I get it?

INSTALLATION IS FREE OF CHARGE

TRAINING AND MAINTENANCE ARE INCLUDED

There’s literally no effort on your part: The Impax Video Wall is a 100% turnkey solution with no capital investment. Installation, training and maintenance are included at no cost. Retailer receives a share of ad revenue, and pays a modest per-screen network administration fee.

Why advertise on your screens?

Ninety six percent of shoppers notice the screens, and they are an audience in a buying frame of mind…in a position to see your message for 13 minutes, a quarter of that in a “captive” checkout line. All at one of the lowest cpm’s in the media industry, with proof of performance based on “Tru View“ technology that measures number of views electronically.

What are my benefits?

For local advertisers

A high percentage of people in your trade area visit a grocery store, multiple times per week…when they leave, they are directly on your path to purchase.

For national advertisers selling grocery products

The ability to deliver your message steps away from a purchase decision…perfect for branded content or advertising.

For any advertiser

High levels of engagement combined with low cost and proof of performance create a tremendous media value

On screen content

The on screen content in the four minute loop is a 50/50 split between retailer-branded messaging and advertising sold by Impax Media to advertisers.

ON SALE

BRANDING

INFOTAINMENT

ADVERTISING

Ten second spots, using the store’s branding, that feature the top weekly deals and special offers, produced by Impax…consumers consider this to be the most desirable content.

Fifteen to thirty second retailer-produced spots, featuring recipe ideas and cooking tips, store services (such as pharmacy, frequent shopper cards, apps, home delivery), employee of the month, or retailer's community activities.

Twelve second spots, using the store’s branding…weather forecast, news, sports and entertainment, produced by Impax and updated hourly.

Fifteen to thirty second advertiser messaging. This can be traditional advertising or an advertiser's branded content.

How does "Tru View" technology work?

The screens have built-in sensors and use our proprietary TruView eye-tracking technology to collect and analyze viewing data. The screens recognize eye contact and activate a time-counter for each view, measuring the number of people who see your content and how long they spend watching it.

The TruView technology also uses facial detection to measure datapoints on a face…these datapoints are compared to a database of facial characteristics to anonymously determine the approximate age and gender of the viewer.

The TruView technology doesn’t affect privacy, because images are not recorded. The FCC and OTC have approved the use of this technology in a retail environment.

Feedback

WHAT ARE THE CUSTOMERS SAYING

  • CONSUMER REACTION TO CURRENTLY INSTALLED NETWORKS


    “TOTALLY” OR “SOMEWHAT” AGREE

    The screens are pleasant to watch (entertaining)

    85%

    Watching the content on these displays helps pass the time more quickly when waiting in the checkout line

    84%

    These screens attract my attention

    78%

    Overall, I feel that installing these electronic screens in-store is a good idea

    77%

    The concept of these screens is innovative

    77%

    The content of these screens is useful

    70%

    These screens broadcast interesting content

    62%
  • RESPONDENTS THAT CONSIDER CONTENT VERY OR SOMEWHAT APPEALING


    TOP TEN & LOWER PRIORITY

    What’s on sale

    76%

    Weather

    75%

    Special upcoming events in-store

    69%

    New services in the store

    65%

    Local community events

    64%

    Recipe ideas

    63%

    News highlights

    60%

    Trivia

    57%

    Healthy-eating tips

    56%

    Movie trailers

    55%

    Home decorating ideas

    44%

    Travel pictures

    44%

    Sports highlights

    42%

    New consumer electronics

    40%

    Business news highlights

    34%

    Celebrity news

    33%

    Local high school sports highlights

    31%

    Women’s beauty tips

    31%

    Women and men’s fashion ideas

    30%
What the press says...

How can I get started?

EARLY STAGE INCENTIVES

EXPANDING NETWORK IN CANADA AND THE US

We are currently offering great early stage incentives to try us. The Impax Video Wall is currently installed in 39 stores across Canada and the US. By the end of 2017, we plan to expand to 275 stores in the top markets in the US and Canada.

Our Company

We are passionate about designing solutions that deliver relevant benefits and enhance the customers’ experience.

We developed the Impax network of digital video walls as a solution for specific retail business challenges by creating unique customer focused solutions.

The Impax screens are currently installed in 20 stores across Montreal and Toronto, and in 19 stores located in the New York, Boise and Philadelphia DMA's. By the end of 2017, we plan to develop a footprint of 275 stores in the top U.S. and Canadian markets.

Impax Media was founded in 2015, and has offices in Montreal, Toronto and New York.

Meet Our Executive team

dominick

Dominick Porco

Chairman / CEO

Dominick built the largest retail place-based video network in the U.S., delivering engaging digital media in America’s best malls; he is a seasoned media executive with deep grocery experience.
He has been Chairman and CEO of Adspace Networks for ten years, and, prior to that, President of News America Marketing, a $1 billion division of News Corp, focused exclusively on grocery.

shmuel

Shmuel Gniwisch

Founder / President

Shmuel founded Ice.com with his brothers in 1999, as an internet distribution platform for his family’s jewelry manufacturing business, and created the first online jewelry shopping experience. Consistently high sales growth led to a successful sale in 2014. He is an expert in building deep customer relationships and delivering on quality and value. Shmuel is also a serial entrepreneur – Impax is his sixth successful startup.

PG4

Palash Ghosh

EVP Operations

Prior to joining Impax, Palash was head of Digital Product Technical Development with JC Decaux in the U.K. Since 1999, Palash has held roles in telecom with Reliance Communications and Emerson Telecom Services, and on the IT/network side of digital out-of-home with Global Display Solutions and JCDecaux. He has an MSc & BE in computer Science & engineering.

bill

Bill Ketcham

EVP / CMO

Bill worked with Dominick to build Adspace Networks, as CMO, being responsible for programming, marketing and research. Previously, he has been CMO of ESPN for ten years, and Global Brand Development VP for Frito Lay International. He also spent two years in the grocery business as an executive with Quality Food Centers.

Get in touch with us

Are you a retailer, an advertiser or are you interested in becoming an investor? Send us your contact information and we’ll get back to you with opportunities.

Whether you're a retailer, an advertiser, or you are interested in becoming an investor, send us your contact information and we'll get back to you with the opportunity.

IMPAX MEDIA HQ

4052 Jean-Talon W.

Montreal, Quebec H4P 1V5

Main: (877) 553-5580

Sales: (844) 675-1567

E: info@impaxmedia.com

NEW YORK

600 Third Avenue

NY, NY 100016

T: (929) 249-5999

E: info@impaxmedia.com


ONLINE